Baja Designs 25 years ago, Baja Designs was founded with a passion and thirst for off-road. Performance-driven and race-proven – Baja Designs engineers and manufactures American-made products, using only the best components available, right here in San Diego, California. Since the beginning, we have engineered revolutionary ways to stay at the forefront of motorcycle and automotive lighting. The first product developed was a Dual Sport kit that made pure off-road motorcycles minimally street legal. Our intimate knowledge of motorcycle electrical capabilities eventually led us to engineer the first HID motorcycle race light.  Founder and Lead engineer Alan Roach, an avid Baja 1000 motorcycle racer, was able to fine-tune a motorcycle’s limited light optics to maximize rider comfort, speed, and safety. As a result, BD lights have won every professional and amateur motorcycle and ATV Baja 1000 class for over 15 years. As our engineers and racers advanced to truck and buggy racing, the next evolution began.  The engineers quickly adapted their race winning HID motorcycle lights to their new race vehicles.  With amazing speed, BD HID lights were adopted by the vehicle race community and could be found on the majority of Baja 1000 winning vehicles.  In the process, BD engineers became well known as “The Scientists of Lighting” and were sought out by professional race teams to develop and aim their vehicle lighting. LED lights were the next natural evolution of lighting and BD was the first company to develop a forward projecting LED light bar which was introduced and raced in the 2005 Baja 1000. That original LED light bar has evolved into a line of the highest performing and race-winning LED lights on the market. Revolutionizing industry-leading lights is not just a job at BD, but a lifelong passion for both the owners and employees.  The BD product line is dedicated to being BRIGHTER, BOLDER, and BETTER, which is why we truly are “The Scientists of Lighting”.

Assault Industries Assault Industries officially launched in early 2013 with Marcelo Danze as CEO and Manuel Soto as a partner and lead engineer. Fueled by a passion for motorsports and the off-road lifestyle, the pair set out to make amazing products that they thought would look cool and aggressive on their own vehicles. When others started to take notice, interest in Assault Industries products grew rapidly and the brand took off. The machine shop behind the brand has been in business manufacturing for the off-road, military, aerospace, medical, automobile, motorcycle, and bicycle industries for over 30 years! Working with OEM clientele like Yamaha, Honda, and Harley Davidson helped the team to set high standards for quality, on-time delivery, and most of all, customer service. The Orange County, California facility was equipped with CNC machining, sheet metal fabrication, tube bending, welding, 3D laser scanning, and reverse engineering to support the various requirements to manufacture great products to feed the growing demand. "Our commitment to developing the best, strongest, and most Innovative products available is what makes Assault Industries a leader in high-performance off-road products!" In January 2022 Assault Industries was acquired by Super ATV.